RCI Bank and Services supports the commercial performance of the Alliance brands, in particular by increasing the after-sales turnover of the manufacturers. Indeed, the establishment of offers of financings packaged with attractive services, incresases the number of visits to workshops.
That's why Banco RCI Brasil has launched "Manutenção + facil", a unique packaged offer in Brazil, as it combines a vehicle, a financing contract and a maintenance contract.
The results are excellent: launched in September 2016, sales of the « Manutenção + facil » offer increased sharply in 2017, reaching a penetration rate up to 40% for local fleets some months. In addition, more than 75% of the contracts are subscribed over a period of more than 3 years.
