Since May 2, 2024, Auriane Potel has assumed responsibility for the Mobilize brand's Communications Department. She is a member of the Executive Committee of Mobilize Financial Services and of the Mobilize Beyond Automotive management team.

She will be reporting to Martin Thomas, CEO of Mobilize Financial Services.

‘’We are delighted to welcome Auriane to the Mobilize brand's Communications Department. Her experience of international environments as diverse as retail and banking will be an invaluable asset in meeting the challenges of Mobilize's various activities. The Executive Committee of Mobilize Financial Services joins me in welcoming her. ‘’ Martin Thomas, CEO, Mobilize Financial Services.

Auriane Potel began her career in 2008 at HSBC in France, where she was in charge of communications for a bank transformation project, before taking over responsibility for communications at HSBC Assurances. In 2013, she joined HSBC's head office in London. For seven years, she held various positions in external communications to support the strategic and commercial objectives of the corporate and retail banks. She developed a range of global communications initiatives for the countries in which the Group operates.

In 2020, Auriane became the Communications Director for Lagardère Travel Retail, one of the two branches of the Lagardère Group. Here, she supported the members of the Global executive committee and the 42 subsidiaries by building a global communications strategy to strengthen brand awareness and support the company's development strategy.

Auriane, 40, holds a Master's degree in Corporate Communications from Sciences Po Paris, and a Master's degree in History from the University of Paris IV La Sorbonne.

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Olivia Benoit


about Mobilize Financial Services

Attentive to the needs of all its customers, Mobilize Financial Services, a subsidiary of Renault Group, creates innovative financial services to build sustainable mobility for all. Mobilize Financial Services, which began operations nearly 100 years ago, is the commercial brand of RCI Banque SA, a French bank specializing in automotive financing and services for customers and networks of Renault Group, and also for the brands Nissan and Mitsubishi in several countries.  

With operations in 35 countries and nearly 4,000 employees, Mobilize Financial Services financed more than 1,2 million contracts (new and used vehicles) in 2023 and sold 3,9 million services. At the end of December 2023, average earning assets stood at 51,2 billion euros of financing and pre-tax earnings at 1 034 million euros.   

Since 2012, the Group has deployed a deposit-taking business in several countries. At the end of December 2023, net deposits amounted to 28,2 billion euros, or 51,5 % of the company's net assets.