Remarketing refers to the remarketing of vehicles that have reached the end of their contract. It is a key issue in our Together 4 Customers strategic plan, in order to respond to new trends in the automotive market, such as operational leasing, car subscription, and the used car boom. This is why the group has decided to take on takeover commitments in new markets and on new rental products. The objective? To improve our growth but also to better support our dealers.
Thomas François, Corporate Remarketing Business Manager, tells us more in this expert’s opinion.