Viginie Huet : Data and data governance

To offer its customers personalized products at the right time, RCI Bank and Services must process and leverage data. This is now a must: every customer wants to feel unique. Data enables the group to take another step towards its customer-centric approach and towards integrating this approach into the manufacturers' marketing strategy.  

Virginie Huet, Data Governance Expert at the corporate level, explains simply what data, data governance and data platform are.