Jean-Philippe Mathes, Mobilize Financial Services’ LabInno Director, depicts how working methods such as Design thinking, Lean Start-up and HEART Framework help us create value for our customers. Do you already know the differences between these methods?
- Design thinking is a method centered on the human being: you observe customers behaviors, you analyse and turn this information into prototypes, which are then challenged by customers.
- Lean Start-up is the process of validation of a solution, business model, value proposition for customers before building a project.
- Heart Framework is used to measure and improve customer experience.