Auriane Potel began her career in 2008 at HSBC in France, where she was in charge of communications for a bank transformation project, before taking over responsibility for communications at HSBC Assurances. In 2013, she joined HSBC's head office in London. For seven years, she held various positions in external communications to support the strategic and commercial objectives of the corporate and retail banks. She developed a range of global communications initiatives for the countries in which the Group operates.
In 2020, Auriane became the Communications Director for Lagardère Travel Retail, one of the two branches of the Lagardère Group. Here, she supported the members of the Global executive committee and the 42 subsidiaries by building a global communications strategy to strengthen brand awareness and support the company's development strategy.
Auriane, 40, holds a Master's degree in Corporate Communications from Sciences Po Paris, and a Master's degree in History from the University of Paris IV La Sorbonne.
